coursework
The University of Alabama
Bachelor of Arts in Public Relations (fall 2022 - spring 2025)
Master of Arts in Advertising and Public Relations (fall 2025 - summer 2026)
APR 542: Writing for digital communication
“This course is designed to provide students with skills and concepts to effectively create content across digital media platforms. Students will be introduced to frameworks and practices on content creation and strategy, along with tools on how to drive the development of future content through analytics. Emphasis will be placed on creating engaging content for target audiences that is written clearly and accurately.” (UA Advertising & Public Relations Courses)
Client: Dairy Boy
APR 543: Public Relations Campaigns
“This course focuses on the development, implementation and presentation of a public relations campaign. Students, working in teams, are required to research the client and its situation, develop communication strategies and tactics, and plan campaign logistics and evaluation. Although class discussions may be used periodically to enhance understanding, the majority of the course consists of experiential learning and the application of the knowledge, experience and skills acquired by the students in previous courses.” (UA Advertising & Public Relations Courses)
Client: University of Alabama Institute for Social Science Research (ISSR)
Project highlights
Role: Served as team lead for the campaign, directing project strategy and team workflow from concept to final delivery. I delegated responsibilities, established deadlines, coordinated meetings and facilitated collaboration across the team. I also designed all campaign graphics and independently created the final campaign playbook that brought our strategy to life.
Outcome: Our campaign playbook and final pitch were selected as the winning project among class submissions, with the final decision made by the client’s director. Because ISSR had limited prior marketing experience, our team developed strategic recommendations designed to provide a clear roadmap for execution. Following the presentation, ISSR chose to implement several of our campaign initiatives.