Student-Run Communications Firm

Capstone Agency

  • Capstone Agency is a student-run integrated communications firm at The University of Alabama “empower[ing] students to develop professional, client-ready work in a learning environment that pushes creative boundaries, encourages collaboration and refines leadership skills” (Capstone Agency).

  • Client Team: Coca-Cola Bottling Company UNITED (CCBCU)

    Department: Creative Media

    Position: Producer

    • Introduced a media strategy for an internal sustainability campaign, producing accessible content that communicated key messages to a diverse employee audience

    • Highest Paid Client Team in Agency History (as of 2025)

    • Capstone Agency Delight Your Client Award

    • Top Client Team of the Year

    • PRCA Community Cultivation Project Award of Excellenc

  • Collaborated with a team in a traditional agency structure to develop an internal sustainability campaign, S.I.P.S. (Sustainability Is Pretty Simple), contributing to the strategy, planning, and content creation.

Campaign Overview

The campaign, S.I.P.S. (Sustainability is Pretty Simple) focused on increasing associate awareness about Coca-Cola Bottling Company UNITED’s sustainability initiatives. Engaging associates as a whole, from the frontline to the office. Equipping associates with the knowledge and tools necessary to share Coca-Cola UNITED’s sustainability initiatives. Empowering associates to act as advocates for CCBCU’s sustainability efforts. We reached associates through an internal-communications platform (Viva Engage) and through digital and print media in the workplace.

Creative Media Branding

The photography and videography style for CCBCU is clean, modern, and colorful. Images often feature flowers, plants, and other natural elements, with a strong emphasis on brand colors. Props, such as bottles, should be placed intentionally to highlight sustainability, for example, ensuring labels like “100% recycled” or “Recycle Me” are clearly visible. We prioritize capturing key plant processes, showcasing associates, product images, and gathering content from facility tours.

Coca-Cola New rPET & “Recycle Me” Bottles Photoshoot

America Recycles Day Event in Atlanta, GA

Sustainability Animation

Capstone Agency x CCBCU Facility Tour

Coca-Cola United x University of Alabama Recycling Machine